How to Get Press Coverage: A Former Journalist’s Insider Guide
By Disrupt PR | Named #1 Boutique PR Agency in the Nation, 2025 Bulldog PR Awards Before I ran a PR agency, I was a journalist. Emmy-nominated broadcast reporter at Fox40 Sacramento. NBC4 LA’s I-Team. CBS Newspath. And in a single week on any of those desks, I received somewhere between 200 and 400 press […]
PR vs Marketing vs Advertising: The 2026 Difference Explained
Getting your company’s name out there feels a bit like trying to shout over a rock concert—you’ve got a story worth hearing, but everyone’s too distracted by louder, flashier acts. Maybe you’ve been tempted to crank up the volume with paid advertising or do a deep dive into social media marketing, only to find yourself […]
Why Your Business Isn’t Showing Up on ChatGPT : And How PR Fixes It
By Marin Richardson, Founder & CEO of Disrupt PR** Last night I asked ChatGPT a question every founder is quietly asking themselves at 11pm: Why isn't my business showing up in AI search? The answer changed how I think about modern PR. And it's why Disrupt PR has spent the last 18 months rebuilding our […]
How Much Does a PR Agency Cost? An Honest 2026 Pricing Guide
By Disrupt PR | 2025 Bulldog PR Awards Gold Winner, Best Boutique Agency The first question almost every founder asks us isn't about strategy. It isn't about media lists or coverage targets or whether we've ever placed a story in The Wall Street Journal (we have). It's: what does this cost? It's a fair question, […]
Before the Agency, Before the Anchor Desk : Marin Richardson Was a National Team Speed Skater
Apolo Ohno used to drive Marin Richardson to practice. They'd hike 2,768 steps up a mountain together on weekends. When you train alongside someone at that level every day, it recalibrates what you think is possible. You stop thinking about limits because nobody around you believes in them. She was 15. Most people who know […]
Financial PR Strategy for Growth-Stage Companies: How to Control Your Narrative Before the Market Does
Imagine it’s earnings day. Your team has been grinding for months, the numbers are finally in, and: on paper: you’ve crushed it. But as the clock ticks toward the opening bell, the headline in the Wall Street Journal isn’t about your 20% growth. It’s about a minor supply chain hiccup your competitor had last week […]
Disrupt PR Wins Gold for Best Boutique Agency at the 2025 Bulldog PR Awards
We are beyond thrilled to announce that Disrupt PR has been named the 2025 Gold Winner for Best Boutique Agency by the Bulldog PR Awards. This is the only PR awards program judged exclusively by working journalists. FOR IMMEDIATE RELEASE DISRUPT PR WINS GOLD FOR BEST BOUTIQUE AGENCY AT THE 2025 BULLDOG PR AWARDS Austin-Based […]
Top PR Agencies for Entrepreneurs in 2026
12 min read • PR & Communications Entrepreneurs face a unique media challenge. You're building credibility, attracting customers, and competing for investor attention — all at the same time — often without the brand recognition that larger companies rely on. The wrong PR agency burns your runway on vague strategies and middling placements. The right […]
Why Your Competitor’s PR Is Working (And Yours Isn’t)
You’re scrolling through your morning news feed, and there it is again. Your biggest competitor just landed a feature in TechCrunch. Then you hop on LinkedIn, and their CEO is being quoted in a major industry roundup. By lunchtime, you hear they’ve been invited onto that one podcast your entire target audience listens to. It […]
How Earned Media Gets Your Brand Suggested in ChatGPT and AI Search
A founder called us in a quiet panic. “Someone told me to ask ChatGPT who the top companies in my space are,” she said. “We didn’t come up.” Her company had strong revenue. Solid SEO. Paid ads performing well. A polished website. But when she asked AI tools like ChatGPT about leaders in her category, […]
