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Why We Built Disrupt PR

Traditional PR wasn’t enough—so we built something sharper, faster, and unafraid to break the mold to get the media coverage you deserve.

Disrupt PR was born and is based in Austin, Texas, fueled by frustration with cookie-cutter PR tactics and vanity metrics. We set out to create a different kind of agency: one that sees the gaps in the industry and fills them with creativity, strategic storytelling, and a no-nonsense approach that gets real results.

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70% of PR agencies struggle with journalist communication

Not at Disrupt PR. We’re former journalists who know what lands headlines and what gets ignored. Our expert team crafts precise, compelling, buzz-worthy pitches that capture attention and build momentum. No fluff, no filler—just smart, strategic moves designed to propel your brand to the top of every media radar.

Why Disrupt PR

Our Approach

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The Insider Edge

We’re not your typical PR agency. We’re seasoned journalists turned media strategists with the connections to prove it. Our team has a global network of media contacts and the know-how to disrupt the market with robust campaigns that grab attention and capture minds and hearts. By tapping into our journalistic roots, we go beyond traditional PR to craft bold narratives that break through the noise and put your brand right where it belongs: in the spotlight.

Built to Break Through

We get media from both sides—because we’ve been on both sides. With hands-on experience in the newsroom, we know exactly what catches a journalist’s eye and what ends up in the trash. Our team’s expertise in precision pitching and securing high-impact coverage means your brand doesn’t just get mentioned; it makes waves, shaping narratives that resonate, amplify your voice, and put you front and center in the stories that matter.

PERFECTING PR.

YOUR BRAND AS SEEN IN:

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Bold white text on black reads "Money," symbolizing Austin PR agency's focus on Public Relations, Management, and Crisis Consulting.
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Bloomberg white logo.
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NBC News logo featuring a white peacock icon; ideal for Austin PR agency specializing in Social Media, Crisis Management, and Press Releases.
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WHo we are

ABOUT THE FOUNDERS

Disrupt PR was born from a vision to redefine public relations, led by two trailblazing founders with unparalleled expertise in their respective fields. Together, Marin and Kevin Richardson have built an award-winning PR agency that leverages insider knowledge of the media world to transform how brands connect with top-tier newsrooms and audiences around the globe

Marin Richardson

CEO & Co-FOUNDER

Marin is a National Award-Winning Journalist who has redefined the intersection of journalism and PR. Named one of the Top 100 Women in PR by PR News, Marin brings over a decade of on-air experience with NBC News, CBS News, and Fox News, where she appeared in thousands of broadcasts. Armed with a Master’s degree from Columbia University’s renowned journalism program, Marin’s deep understanding of the media cycle and her extensive network of direct newsroom contacts give Disrupt PR a competitive edge. Her leadership has landed clients in prestigious outlets such as The Today Show, The New York Times, CNN, and US News & World Report. Marin’s visionary approach to storytelling and strategic media placement has positioned Disrupt PR as a powerhouse agency that delivers transformative results.
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ON TV 1000’S of times in these media outlets:
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Kevin Richardson

COO & Co-FOUNDER

Kevin brings a decade of entrepreneurial success, an eye for top PR trends, and a passion for operational excellence to Disrupt PR. Having led a thriving commercial real estate firm in California, Kevin recognized the potential to disrupt the PR landscape by harnessing insider knowledge of the media world. With a sharp focus on strategy and innovation, Kevin ensures Disrupt PR remains at the forefront of industry trends while managing the operational backbone that drives the agency’s growth. Featured in Inc. magazine for his thought leadership on casual-dress attire in the workplace, Kevin’s forward-thinking approach extends beyond PR campaigns to redefine modern workplace culture. Under his leadership, Disrupt PR executes bold, results-driven campaigns that challenge the status quo and deliver breakthrough coverage for clients.

Services

Public Relations Strategy

At Disrupt PR, we specialize in crafting bespoke public relations strategies that are both innovative and data-driven. Our team of former journalists leverages insider media expertise to position your brand as a leading authority in your industry. With a proven track record of securing placements in premier media outlets, we ensure your brand captures attention.

Media Relations

Our media relations services are crafted by insiders who know how to grab journalists’ attention. From press conferences to newsjacking, we secure earned media and thought leadership placements for our clients, ensuring your message makes maximum impact.

Press Release Services

All public relations firms send out press releases. However, our media training and relationships with top outlets will make your release stand out. We craft compelling stories, deliver them to the right contacts, and track results with detailed analytics.

Crisis Management

Even the best businesses and organizations sometimes receive negative attention. We can help protect your brand with crisis communications and reputation management.

Social Media Amplification

Our social media amplification can be used in conjunction with other strategies to spread your message. By strategically engaging with influencers, creating shareable content, and utilizing targeted ads, we ensure your brand’s voice resonates with your target audience.

Analytics & Reporting

Our PR analytics and reporting services offer a deep understanding of your campaign’s performance. We track key metrics, analyze trends, and provide actionable insights, ensuring your strategy stays on target and maximizes impact for long-term success and measurable results.

PR Consulting

Our award winning team can offer tailored solutions if you need help with a specific problem. Whether it’s media relations, crisis management, or improving corporate communications, we focus on your unique challenges and deliver targeted, impactful results.

Thought Leadership

A strong brand is just the start. To truly lead, your c-suite must captivate with bold ideas and visionary thinking. At Disrupt PR, we turn executives into industry icons, crafting standout narratives.

Awards & Stages

We don’t just compete—we set the standard. At Disrupt PR, we turn your achievements into stories that command attention, aligning with award criteria and delivering standout submissions. From securing top industry honors to placing you on the most influential stages, we ensure your brand doesn’t just participate—it leads.

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