The Challenge

Disrupt PR was tasked with amplifying brand visibility and establishing credibility in the wellness market to support the national airing of Lee Holden Qi Gong’s PBS show and to grow client engagement.

The Results

Nearly 100 media placements, including a recurring segment on NBC News California Live, 1,000 new clients from a single TV appearance, and a Yahoo feature reaching 100 million people

The Need for a Brand & Social Media Boost

Lee Holden, the world’s leading expert in Qi Gong, sought to elevate his brand and establish Qi Gong as a widely recognized wellness practice, akin to yoga. With his PBS show “Your Fountain of Youth” airing nationwide, Holden needed to increase his visibility, particularly in key markets where the show was broadcast, and build credibility to attract new clients. Despite his success and social media presence, many potential clients were unfamiliar with the practice of Qi Gong and its benefits.

The Solution: A Strategic Multi-Layered Media Plan

We crafted a comprehensive media strategy to position Lee Holden Qi Gong as a household name, blending mainstream visibility with targeted niche engagement. Each step was carefully designed to amplify his presence and build credibility across diverse audiences.

Building Credibility through Newsjacking

Without prior media coverage, we wanted to start by inserting Holden into timely, trending conversations around New Year’s resolutions, holiday stress, and American Heart Month. This approach built immediate credibility, positioning Holden as an authority in health and wellness.

Securing a Regular Segment on NBC News California Live

We achieved a game-changing milestone by securing Holden a monthly segment on NBC News California Live, with an audience of 39 million viewers. This ongoing exposure solidified Holden’s authority and created sustained engagement with a massive audience.

Expanding Reach through National and Niche Media

We secured nearly 100 media placements in a year, including 33 national TV appearances. Highlights include a WPIX New York segment that brought in 1,000 new clients and a Yahoo feature reaching 100 million people. We also positioned Holden in sports markets like golf and pickleball, broadening his reach and securing a speaking role at a Pickleball Summit.

Targeting Deep Audience Engagement through Podcasts and Blogs

We tapped into wellness-focused communities through health podcasts and blogs, such as The Natural Healing Podcast and UpJourney. This allowed Holden to connect deeply with engaged audiences interested in alternative health practices.

The Results: Establishing Qi Gong as a Recognized Practice

Disrupt PR’s efforts generated impressive results for Lee Holden Qi Gong:

  • Nearly 100 media placements in one year
  • A regular monthly segment on NBC News California Live, reaching an audience of 39 million
  • 33 national TV placements, including networks in California, New York, and Arizona
  • 1,000 new clients from a single WPIX New York feature
  • A Yahoo feature that reached 100 million people globally
  • Expert positioning in sports such as golf and pickleball, leading to new partnerships and a speaking role at a Pickleball Summit

Our comprehensive media strategy successfully positioned Lee Holden as a thought leader in the wellness space and made Qi Gong more accessible and recognized by a mainstream audience. By connecting with both wellness enthusiasts and broader media consumers, Disrupt PR helped move Qi Gong into the spotlight, making it a household name alongside practices like yoga.