In-House PR vs PR Agency: How Founders Should Decide in 2026 By Disrupt PR | 2025 Bulldog PR Awards Gold Winner, Best Boutique Agency One person can keep PR running. Consistent coverage takes a team. Should you build an in-house PR team or hire a PR agency? For most growth-stage companies... READ MORE Disrupt PR • October 12, 2026
PR vs Marketing: Why Your Marketing Team Can’t Do Your PR By Disrupt PR | 2025 Bulldog PR Awards Gold Winner, Best Boutique Agency The founder of a publicly traded company came in and tried to skip a step. “We can skip media messaging,” he told us. His multimillion dollar marketing... READ MORE Disrupt PR • October 11, 2026
How to Write a Press Release (and What to Do With It) By Disrupt PR | 2025 Bulldog PR Awards Gold Winner, Best Boutique Agency When I was a reporter at NBC and CBS, I got somewhere between 200 and 400 pitches a week. I opened maybe twenty. And a big chunk... READ MORE Disrupt PR • October 5, 2026
Owned vs Earned vs Paid Media: What’s the Difference? By Disrupt PR | 2025 Bulldog PR Awards Gold Winner, Best Boutique Agency A founder asked me last month why her Instagram ads weren’t building the same trust as the one article a reporter wrote about her company. Same audience,... READ MORE Disrupt PR • September 29, 2026
PR Agency Contract Red Flags: What to Read Before You Sign By Disrupt PR | 2025 Bulldog PR Awards Gold Winner, Best Boutique Agency A founder forwarded me a PR contract a few months back, half-joking: “Can you just tell me if I’m about to make a mistake?” Buried on page... READ MORE Disrupt PR • September 17, 2026
Biotech PR in 2026: The Modern Playbook for Landing Tier-1 Coverage This year, one of our recent clients, Absci ($ABSI), has landed coverage in Bloomberg (twice), Fortune, STAT News, Reuters, MarketWatch, Fierce Biotech, Yahoo Finance, KFF Health News, and the University of Arizona College of Science, all around their AI drug... READ MORE Disrupt PR • September 16, 2026
Is Your PR Agency Actually Working? 3 Questions to Ask Before You Renew By Disrupt PR | 2025 Bulldog PR Awards Gold Winner, Best Boutique Agency A founder messaged me last week. She’d been paying her PR agency $14,000 a month for eight months. Total placements: two. One trade blog. One “contributor” byline... READ MORE Disrupt PR • August 31, 2026
How Much Does a PR Agency Cost? An Honest 2026 Pricing Guide By Disrupt PR | 2025 Bulldog PR Awards Gold Winner, Best Boutique Agency The first question almost every founder asks us isn’t about strategy. It isn’t about media lists or coverage targets or whether we’ve ever placed a story... READ MORE Disrupt PR • July 29, 2026
How to Get Press Coverage: A Former Journalist’s Insider Guide By Disrupt PR | Named #1 Boutique PR Agency in the Nation, 2025 Bulldog PR Awards Before I ran a PR agency, I was a journalist. Emmy-nominated broadcast reporter at Fox40 Sacramento. NBC4 LA’s I-Team. CBS Newspath. And in a... READ MORE Disrupt PR • July 14, 2026
Why Your Business Isn’t Showing Up on ChatGPT : And How PR Fixes It By Marin Richardson, Founder & CEO of Disrupt PR** Last night I asked ChatGPT a question every founder is quietly asking themselves at 11pm: Why isn't my business showing up in AI search? The answer changed how I think about... READ MORE Disrupt PR • May 19, 2026
