Frequently Asked Questions

From day one, we dive deep into your brand’s DNA. You’ll kick off with a 60-90 minute strategic session led by CEO Marin Richardson, followed by an extensive tailored PR audit that sets the foundation for your success. We create a custom roadmap, identify your media opportunities, and get the wheels in motion immediately. No fluff, just actionable steps to get your story out there—fast.

We are a team of 10. Think of us as a boutique powerhouse: agile, fast-moving, and laser-focused on results. In fact, we’ve had Fortune 500 clients come to us after being let down by some of the largest PR agencies in the country. They were shocked to find their accounts being passed off to recent college grads, with little experience leading their strategy. That doesn’t happen at Disrupt. Our CEO will personally oversee your strategy week to week, ensuring every move aligns with your brand's goals. And our award-winning publicity team? They’re the giants executing your campaign with the precision and finesse that sets us apart.

We hit the ground running, so you’ll typically see placements within the first 4-6 weeks. Media relationships take time to nurture, but we’re experts at opening doors quickly, thanks to our seasoned network and strategic approach. We don’t wait for opportunities—we create them.

We do guarantee press release pickups— 100% of our press releases land in well over 100+ outlets, including top-tier industry outlets —but here’s the thing: we don’t actually believe press releases are where the magic happens. When was the last time you read a press release? The real results come from direct, targeted pitching to journalists who will actually tell your story. Features, in-depth articles, interviews—those are the placements that move the needle. We don’t make empty promises; we deliver smart strategy, innovation, and meaningful connections that make your brand stand out.

PR is an investment in your brand’s future. You’re not just paying for a handful of press releases—you’re paying for access to years of hard-earned media relationships, expert strategy, and the ability to transform your public perception from the ground up. Our award-winning staff has the highest level of education and experience to understand the nuanced strategies needed to get you real, earned media. We’re not an agency that hires interns to land you in the New York Times—it takes seasoned professionals to craft narratives that resonate and position your brand for long-term success. The value far outweighs the cost because you're investing in results that last.

Press releases are just the tip of the iceberg. We pitch you directly to our contacts. We craft your thought leadership, build your media profile, engage in newsjacking, submit you for industry awards, and monitor your brand’s reputation. Behind the scenes, we’re strategizing, pitching, and amplifying every opportunity for your brand to shine.

We pitch you consistently, with the right angle at the right time. Depending on your specific campaign goals, we may pitch weekly, bi-weekly, or as major trends emerge. Our goal is quality over quantity—targeted, well-crafted pitches that resonate with journalists and get results that will make our clients household names.

You’ll hear from us regularly. We have biweekly check-ins, but we’re available and often talk to clients daily for updates via Slack and email. We’re your PR partner, so communication is key. Whether it's refining strategy or celebrating wins, we’re in this together.

Strategy is led by Marin Richardson herself, a national award-winning journalist turned PR maven. With a team of PR veterans by her side, you’re not just getting advice—you’re getting the strategy built on decades of media experience and an unshakable understanding of what makes a brand newsworthy.

We pitch smart and personal. Every journalist we contact receives a tailored pitch crafted specifically for their beat—because we know that a one-size-fits-all approach doesn’t cut it. We don’t mass email or rely on generic blasts. Instead, we leverage our long-standing relationships with media professionals—many of whom we’ve worked with for years. We call our contacts directly, meet them for coffee, catch up in person at events, and some are even close friends who get texts from us. This personal, relationship-driven approach is what sets us apart and ensures your story reaches the right ears, in the most meaningful way.

At Disrupt PR, we don’t limit ourselves to one industry. We’ve successfully worked with clients across tech, healthcare, finance, consumer goods, lifestyle, wellness, and more. Our adaptable, strategic approach ensures we can tell your story in any sector. What sets us apart is our ability to deeply understand your industry’s nuances and craft a narrative that resonates, no matter the field.

Success in PR is more than just media placements—it’s about impact. We track meaningful metrics like media reach, eyeballs, engagement, brand sentiment, and earned media value. But ultimately, success for us is moving the needle for your business—whether that’s driving website traffic, generating leads, or boosting your brand’s reputation.

We’re pros at managing both proactive and reactive PR. If negative press arises, our crisis management kicks in. We act quickly, developing a strategy to mitigate damage, control the narrative, and restore your brand’s image. Our team is skilled in navigating high-pressure situations to protect your brand, whether through strategic messaging, media outreach, or legal collaboration.

Our standard retainer engagements are 12 months, but we dedicate significant resources in the first 3 months to set the foundation for long-term success. From crafting tailored media messaging to developing a comprehensive PR roadmap, conducting a thorough audit, and executing a strategic plan, we make a substantial upfront investment in your brand. In fact, we don’t make a profit in those initial months because we’re focused entirely on you. Results typically begin to show in 3-6 months, but the real value comes from building momentum, relationships, and a strong reputation over time. Whether you need a short-term boost for a product launch or a long-term reputation-building effort, we tailor our approach to meet your goals, ensuring sustained impact.

We don’t just follow trends—we create them. At Disrupt PR, you’ll work directly with seasoned industry veterans who have years of experience, deep media relationships, and a creative edge that sets us apart. We’re not just PR pros; we’re former journalists who used to work in the very newsrooms we’re pitching to today. We know how to craft a story that catches a journalist’s attention because we’ve been on the other side. Our CEO personally oversees your strategy, ensuring your brand gets the focus and exposure it deserves, backed by a team that knows how to truly disrupt the market.