The Challenge

OnMed, the pioneering MedTech company behind the first-of-its-kind clinic in a box, was frustrated with traditional PR. Their previous agency played it safe, believing they needed to “start at the bottom” and work their way up. But OnMed wanted to skip the line—going straight for the world’s biggest media outlets.

With just 4 weeks before CES (Consumer Electronics Show), the largest tech event in the world, OnMed fired their PR agency and hired Disrupt PR as a pinch hitter to secure top-tier media coverage for their upcoming showcase. The challenge? Zero media interest, no prior major press, and limited brand awareness outside of industry circles. Could we turn the tide in 30 days and make OnMed the most talked-about healthcare innovation at CES?

The Step-by-Step Solution

Step 1: Precision-Targeted Media Outreach

With only 4 weeks, our team meticulously sorted through 5,000+ CES-approved journalists, categorizing them by outlet prestige, past coverage, and likelihood of interest. We executed a hyper-targeted outreach strategy, prioritizing journalists most likely to cover a disruptive MedTech breakthrough.

Step 2: A Bold Media Narrative – “CES World Debut”

Despite OnMed’s prior existence, we rebranded CES as their “World Debut”—the first time their revolutionary 8×11 OnMed CareStation would be physically available for global media to experience. This urgency and exclusivity made journalists want more.

Instead of generic tech messaging, we emphasized:

  • ✅ A real-world solution, not just a prototype – Unlike most CES innovations, OnMed CareStations were already operational in 6 states—serving homeless shelters, prisons, and foster care systems.
  • ✅ Completely free for patients – No cost to the people using it, funded by sponsors.
  • ✅ Revolutionizing healthcare deserts – Bridging access to millions who lacked healthcare.

Step 3: Flooding CES with Coverage – 72+ Media Placements

Our rapid-fire execution dominated CES 2025 media:

  • 🚀 BBC’s “Somewhere Over the Earth” filmed a 1-hour sit-down interview with OnMed’s CEO.
  • 🚀 Gizmodo ranked OnMed in its “Top Tech at CES” feature.
  • 🚀 CES influencer iJustine (millions of subscribers) called OnMed “the future of healthcare.”
  • 🚀 OnMed won the CES “Top Picks” Award for Tech Changing the World.
  • 🚀 VOX named our client “the most powerful invention at CES.”

All of this—in just 4 weeks.

Step 4: Expanding the Momentum – Major Media for Tampa Ribbon Cutting

Following CES, OnMed tasked us with securing major media attendance at their ribbon-cutting event for their most impactful CareStation yet—a healthcare hub for the homeless at Tampa Hope Shelter.

We personally pitched every major TV station and newspaper in Tampa, ensuring coverage by:

  • 📺 ABC Tampa
  • 📺 FOX Tampa
  • 📺 NPR Tampa
  • 📺 Telemundo Tampa
  • 📰 Tampa Bay Times
  • 🌎 Yahoo! News picked up the story nationally.

This was all within 2 months of working together.

The Results

In just 60 days, Disrupt PR transformed OnMed from a relatively unknown MedTech brand into a globally recognized healthcare disruptor.

  • 📍 72 Media Placements across top-tier outlets
  • 📍 3.08 Million Estimated Views from media coverage
  • 📍 2.48 Billion Total Audience Reach
  • 📍 83.4K Engagements Across Platforms
  • 📍 OnMed named a CES “Top Picks” Winner

By skipping the “slow and steady” approach, we rewrote the rules of MedTech PR—fast-tracking OnMed to become the #1 healthcare innovation at CES and beyond.