Newsjacking PR Tactics
Capitalize on breaking news related to your industry to elevate your brand’s visibility. Our newsjacking PR tactics will position your business within trending news stories and conversations, helping you increase brand recognition and public trust.
Leverage Breaking News Stories for Positive Press
Our newsjacking PR tactics include real-time media monitoring, timely content creation, and proactive media outreach with our previous colleagues in the media to ensure your brand gets noticed. By injecting your message into trending topics, we help you capture media attention quickly, enhance your brand image, and boost engagement. This fast-acting strategy works best when combined with our other PR services.
When a news story breaks, journalists need expert sources and industry thought leaders to comment on a trending topic. Our team connects you with key journalists, enabling you to provide expert commentary on current events.
What Are Newsjacking PR Tactics and How Can They Help You?
Newsjacking is the process of positively aligning your brand with a breaking news story, ensuring your business stays relevant and visible. Our PR team monitors news cycles, creates timely content, and pitches it to news outlets to generate swift results.
By leveraging newsjacking, your brand gains immediate media traction, positioning you as a thought leader. This effective PR strategy helps you gain media exposure and strengthens your audience engagement when breaking stories occur.
How can newsjacking help improve your story’s coverage? Here’s the rundown:
Newsjacking taps into trending stories, helping your brand gain immediate exposure by inserting it into relevant news conversations. You’ll reach new audiences in real time.
Aligning your brand with a trending news story helps establish your company as an industry leader, showcasing your expertise and relevance to your target audience.
Capitalize on moments when the world is already paying attention. Newsjacking allows your brand to engage with audiences in ongoing news cycles, driving more attention to your business.
Newsjacking is a critical component of a public relations campaign. When paired with media outreach, influencer engagement, and speaking engagements, newsjacking can amplify your PR efforts by improving brand visibility.
Ready to take your brand to the next level? Our work has crashed websites of brands and organizations, due to too much media coverage. We create BIG impact. We know exactly how to pitch you to top media because we used to work there. Our agency specializes in producing strategic media campaigns for brands who have big messages.
For brands wanting the disruptive advantage
For brands scaling up and staking their claim in the industry
We typically implement a newsjacking strategy within 24-48 hours of identifying a trending story, but we can work faster for major events. We have an “in” with all the relevant journalists in your industry. Relationships with members of the media are critical for successful newsjacking.
Yes, we tailor newsjacking strategies to fit any industry or organization. Our job is to ensure your brand is central to relevant conversations within your industry.
Absolutely. Newsjacking gives your brand a timely platform, significantly increasing your chances of being covered by major media outlets.
Newsjacking focuses on immediacy by leveraging breaking news, while traditional PR is more focused on long-term media strategies.
Let’s Connect
Want to get your brand in the spotlight? Our newsjacking PR tactics work best when paired with our full range of PR services. Contact us today to learn how our integrated packages can drive real-time results for your brand.
