Meet the team behind the headlines.

Former journalists and senior strategists. The people you meet on the sales call are the people who do the work.

  • Marin Richardson, Founder and CEO of Disrupt PR

    Marin Richardson

    Founder & CEO

    Chief Storyteller

    Marin is an award-winning former national journalist for NBC and CBS News with a master's from Columbia Journalism School. One of PR News' Top 100 Women in PR, she leads the #1 Boutique PR Agency in the Nation, landing coverage that builds brands.

    Connect with me on LinkedIn
  • Kevin Richardson, COO of Disrupt PR

    Kevin Richardson

    COO

    Architect of Operations

    Kevin runs operations at Disrupt PR, building the systems, processes and client experience that keep every campaign on track. He makes sure our senior-led team delivers results on time, on budget and with zero handoffs to junior staff.

    Connect with me on LinkedIn
  • Lydia Davey Herter, Managing Director of Disrupt PR

    Lydia Davey Herter

    Managing Director

    Strategy Wizard

    Lydia is a former U.S. Marine Combat Correspondent who led global content at Apple and brand communications at Hipcamp. A Stanford GSB alum, she guides client strategy, earned media campaigns and AI visibility work at Disrupt PR.

    Connect with me on LinkedIn
  • David Triana, Lead Account Manager at Disrupt PR

    David Triana

    Lead Account Manager

    Headline Hunter

    David was named one of Qwoted’s Top 100 Publicists of 2026. He runs day-to-day campaigns at Disrupt PR, from story angles to media pitching, turning client news into coverage while keeping every account on track.

    Connect with me on LinkedIn

Our story

Most PR agencies send cookie-cutter pitches and report vanity metrics. We know because we were on the receiving end. Disrupt PR was founded by Marin Richardson, a national award-winning reporter for NBC LA, CBS News and Dateline NBC, to build the opposite. Based in Austin and named the #1 Boutique PR Agency in the Nation (Bulldog Reporter Awards 2025), our team helps tech, health and growth-stage brands earn the coverage that drives real business.

Senior-led.No bait‑and‑switch.

We’re a small boutique agency that works as part of your internal team. Too many PR firms put a big-name CEO on the sales call, then hand your account to a 23-year-old. At Disrupt PR, senior strategists do the work. We act as your internal PR C-suite, bringing Columbia-trained, master’s-level thinking to every account.

Want this team on your story? Book a free strategy call.

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