About
OUR TEAM

Built by Journalists, Powered by Results: A Team of Media Insiders Driving Headlines for Your Brand.

Why We Built Disrupt PR

Traditional PR wasn’t enough—so we built something sharper, faster, and unafraid to break the mold to get the media coverage you deserve.

Disrupt PR was born and is based in Austin, Texas, fueled by frustration with cookie-cutter PR tactics and vanity metrics. We set out to create a different kind of agency: one that sees the gaps in the industry and fills them with creativity, strategic storytelling, and a no-nonsense approach that gets real results.

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70% of PR agencies struggle with journalist communication

Not at Disrupt PR. We’re former journalists who know what lands headlines and what gets ignored. Our expert team crafts precise, compelling, buzz-worthy pitches that capture attention and build momentum. No fluff, no filler—just smart, strategic moves designed to propel your brand to the top of every media radar.

WHo we are

ABOUT THE FOUNDERS

Disrupt PR was born from a vision to redefine public relations, led by two trailblazing founders with unparalleled expertise in their respective fields. Together, Marin and Kevin Richardson have built an award-winning PR agency that leverages insider knowledge of the media world to transform how brands connect with top-tier newsrooms and audiences around the globe

Marin Richardson

CEO & Co-FOUNDER

Marin is a National Award-Winning Journalist who has redefined the intersection of journalism and PR. Named one of the Top 100 Women in PR by PR News, Marin brings over a decade of on-air experience with NBC News, CBS News, and Fox News, where she appeared in thousands of broadcasts. Armed with a Master’s degree from Columbia University’s renowned journalism program, Marin’s deep understanding of the media cycle and her extensive network of direct newsroom contacts give Disrupt PR a competitive edge. Her leadership has landed clients in prestigious outlets such as The Today Show, The New York Times, CNN, and US News & World Report. Marin’s visionary approach to storytelling and strategic media placement has positioned Disrupt PR as a powerhouse agency that delivers transformative results.
Disrupt PR CEO headshot.
ON TV 1000’S of times in these media outlets:
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Disrupt PR COO Kevin.
Inc bulldog PR award logo.

Kevin Richardson

COO & Co-FOUNDER

Kevin brings a decade of entrepreneurial success, an eye for top PR trends, and a passion for operational excellence to Disrupt PR. Having led a thriving commercial real estate firm in California, Kevin recognized the potential to disrupt the PR landscape by harnessing insider knowledge of the media world. With a sharp focus on strategy and innovation, Kevin ensures Disrupt PR remains at the forefront of industry trends while managing the operational backbone that drives the agency’s growth. Featured in Inc. magazine for his thought leadership on casual-dress attire in the workplace, Kevin’s forward-thinking approach extends beyond PR campaigns to redefine modern workplace culture. Under his leadership, Disrupt PR executes bold, results-driven campaigns that challenge the status quo and deliver breakthrough coverage for clients.

What We’ve
Done

When it comes to making an impact, we go beyond aiming high. We hit the mark. Our clients have landed in top media outlets like the Today Show, The New York Times, US News & World Report, and CNN.

Recognized by INC. and US News as leaders in PR, our award-winning agency committed to creating explosive results. From launching groundbreaking health innovations to turning humanitarian crises into global campaigns, Disrupt PR delivers stories that move the needle and drive real-world change.

LANDING CLIENTS IN:

People logo.
Time magazine logo.
CBS news logo.
inc. logo.
npr logo.
Forbes magazine logo.
US news logo.
Good Morning America logo.
Bloomberg logo.
Tech crunch logo.
nbc news logo.
Fox News logo.
The new york times logo.
BBC news logo.
CNN logo.
The Huffington Post logo.
AD logo.
US today logo.
Entrepreneur logo.
Business insider logo.
Money logo.

awards

Disrupt pr about awards.

Case Studies

Real Results
for Real Clients

Abundance International: Raising Funds for Ukrainian Orphans

Client: Abundance International
Industry: Non-Profit, Humanitarian Aid
In the wake of the 2022 Russian invasion of Ukraine, Abundance International urgently needed funds to relocate over 20,000 children to safety. With minimal initial visibility, Disrupt PR crafted a targeted media plan that led to over 300 media placements within 24 hours.

Results:

Logo for Digital PR agency with purple abstract figures circling to represent Austin-based Public Relations, Social Media, and Crisis Management.
The "CN" logo, in sleek black and white, reflects Austin Public Relations expertise, including Social Media and Crisis Management.
300+ More Media Placements
The Food Allergy Institute logo, symbolizing its partnership with Abundance International, reflects Austin PR and crisis management expertise.
Logos of media outlets and Food Allergy Institute emphasize Public Relations, Austin PR, Crisis Management, and media consulting.
179 Media Mentions

Food Allergy Institute: Establishing Authority in AI-Driven Healthcare

Client: Food Allergy Institute
Industry: Healthcare, AI Technology
With their cutting-edge approach to treating food allergies, Food Allergy Institute needed media exposure to establish trust and authority. Disrupt PR used newsjacking and strategic media outreach to secure visibility and increase patient trust.

Results:

Lee Holden Qi Gong: Bringing Wellness to the Mainstream

Client: Lee Holden Qi Gong
Industry: Health & Wellness, Alternative Medicine
Disrupt PR worked with Lee Holden to amplify Qi Gong’s visibility as a wellness practice, supporting the launch of his PBS show. We established Qi Gong as a household name through newsjacking and strategic media placements.

Results:

Logo of Holden Qigong featuring an orange "Q" on a light background, symbolizing abundance in Austin Public Relations and Social Media Management.
The logos of PIX11, NBC News, CBS News Los Angeles, Yahoo Sports, Yahoo News, and FOX5 Good Day DC on a light background symbolize Austin PR management and social media consulting expertise.
100 Media Placements

Why Disrupt PR

Our Approach

Disrupt PR co founders image.

The Insider Edge

We’re not your typical PR agency. We’re seasoned journalists turned media strategists with the connections to prove it. Our team has a global network of media contacts and the know-how to disrupt the market with robust campaigns that grab attention and capture minds and hearts. By tapping into our journalistic roots, we go beyond traditional PR to craft bold narratives that break through the noise and put your brand right where it belongs: in the spotlight.

Built to Break Through

We get media from both sides—because we’ve been on both sides. With hands-on experience in the newsroom, we know exactly what catches a journalist’s eye and what ends up in the trash. Our team’s expertise in precision pitching and securing high-impact coverage means your brand doesn’t just get mentioned; it makes waves, shaping narratives that resonate, amplify your voice, and put you front and center in the stories that matter.

Contact us

Ready to rise above the noise? Let’s disrupt the ordinary and launch your story where it belongs—front and center. Reach out to Disrupt PR today to start creating the disruptive PR campaigns that get you remembered.

Schedule a Call