You’ve landed an earned media hit in a top-tier outlet—congrats! But what’s next? The real value of a media feature lies in how you amplify it across your social channels. A mention in the LA Times is great, but it’s only as impactful as the visibility you create for it. Here’s how to ensure your placements deliver ROI long after publication:

1. Act Fast

Timing is crucial. Share your media placement within 24-48 hours of it going live. This allows you to capitalize on the initial buzz and drive traffic to the article or segment. Immediate posting ensures your audience engages with the content while it’s still fresh and relevant.

2. Broadcast and Banner It

Major media placements should be shared across Instagram, Instagram Stories, Facebook, X, and LinkedIn. But don’t stop there—leverage your website with a media banner.

Why is this effective? A media banner can boost onsite conversions by 52%. When potential clients see that your brand has been featured in top outlets like USA Today, it enhances your credibility. Regularly update your banner with new logos as your brand continues to secure major placements.

3. Utilize Logos and Visuals Strategically

When crafting social media posts, use original logos and high-quality images that reflect the original article. Social media is a visual medium, so compelling graphics are essential for engagement. High-quality visuals capture attention and drive interaction.

Additional Best Practices to Elevate Your Strategy

Consistent Branding: Maintain a unified brand identity across all social channels. Use the same profile picture, bio, and brand colors to build a recognizable and trustworthy online presence.

Premium Visuals: Invest in high-quality images and videos. Effective visual content grabs attention and encourages engagement. Ensure all visuals are in line with your brand’s aesthetic and message.

Analyze Your Metrics: Continuously monitor your social media performance. Understanding what resonates with your audience will help you refine your strategy and focus on content that drives engagement and growth.

By implementing these strategies, your media placements will continue to generate value long after they’re published. Make the most of your earned media by sharing and showcasing it effectively.