In-House PR vs PR Agency: How Founders Should Decide in 2026

One person working alone at a desk beside a team brainstorming around a table covered in notes, in-house PR vs PR agency

By Disrupt PR | 2025 Bulldog PR Awards Gold Winner, Best Boutique Agency One person can keep PR running. Consistent coverage takes a team. Should you build an in-house PR team or hire a PR agency? For most growth-stage companies that want real media coverage, an agency wins, because one or two people in-house rarely […]

Owned vs Earned vs Paid Media: What’s the Difference?

nfographic comparing owned, earned, and paid media, showing the difference between website content, advertising, and earned press coverage

By Disrupt PR | 2025 Bulldog PR Awards Gold Winner, Best Boutique Agency A founder asked me last month why her Instagram ads weren’t building the same trust as the one article a reporter wrote about her company. Same audience, same message, same week. The ad got clicks. The article got emails from people who […]

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