In-House PR vs PR Agency: How Founders Should Decide in 2026
By Disrupt PR | 2025 Bulldog PR Awards Gold Winner, Best Boutique Agency One person can keep PR running. Consistent coverage takes a team. Should you build an in-house PR team or hire a PR agency? For most growth-stage companies that want real media coverage, an agency wins, because one or two people in-house rarely […]
Owned vs Earned vs Paid Media: What’s the Difference?
By Disrupt PR | 2025 Bulldog PR Awards Gold Winner, Best Boutique Agency A founder asked me last month why her Instagram ads weren’t building the same trust as the one article a reporter wrote about her company. Same audience, same message, same week. The ad got clicks. The article got emails from people who […]
Online Reputation Crisis Management: A 2026 Playbook
By Disrupt PR | 2025 Bulldog PR Awards Gold Winner, Best Boutique Agency The cameras are already outside. What you say first decides the story. Online reputation crisis management comes down to two calls you have to make fast: whether to speak, and what to say first. If the story is already out, get in […]
