Cracker Barrel Rebrand Backlash: 7 Lessons Before You Touch Your Logo
By Disrupt PR | 2025 Bulldog PR Awards Gold Winner, Best Boutique Agency Change the kitchen. Leave the rocking chairs on the porch. The Cracker Barrel rebrand backlash comes down to one mistake: the company changed a symbol its customers felt they owned, and customers found out from an announcement instead of being brought along […]
