Disrupting the Playbook: Our Public Relations Blog for Industry Insights

You're in a conference room with your CMO, toggling between a budget spreadsheet and a shortlist of Austin PR firms. You need momentum now. A funding announcement is coming. A competitor just grabbed a headline. Your team is asking the...

Disrupt PR Strategy Meeting: Aligning narrative and earned media goals. You just signed a $15,000-per-month retainer with a tech PR agency. You’re pumped. They’ve got the deck, the testimonials, the Zoom background with awards. Three weeks in, you get your...

Picture this: Your ideal customer opens ChatGPT, types "What's the best company for [your solution]?" and hits enter. They're not scrolling through Google results. They're not clicking through to your carefully optimized landing page. They're reading a single, AI-generated answer,...

Health is wealth—until your clinic’s story flatlines before it even hits the headlines. You’ve built a solid healthcare practice with passionate medical professionals, the latest and greatest tech, and results that speak for themselves. But somehow, your voice still isn’t...

You don’t need a crystal ball to know that trouble is coming—it always does. Maybe it’s an unexpected lawsuit, a rogue employee acting up on social media, or an operational meltdown that leaves clients demanding answers. Whatever the case, one...

By Disrupt PR | 2025 Bulldog PR Awards Gold Winner, Best Boutique Agency Impressions aren’t ROI. If your PR agency is still reporting “media impressions” and “advertising value equivalency” (AVE) as the primary proof your campaigns are working, you’re being...

So you’ve just launched an incredible new product. Your team’s been working around the clock. The innovation is there. The potential is massive. But when you check the media coverage? Crickets. Just the sound of your amazing story getting lost...

So it’s another Monday morning in 2025, and you’re scrolling through your feeds when—bam!—there’s your competitor, featured in the NY Times. Again. Meanwhile, you’ve got press releases that were supposed to make your brand the talk of the town, get...

In tech, if no one’s talking about you, you don’t exist. You can have the sleekest product and the boldest vision, but breaking through the competitive tech industry takes more than just great ideas—it takes the right tech PR strategy....